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Journal

Notes from the work,
not from a content calendar.

Each of these came out of a real client problem. They are written answer-first with explicit questions as headings — which happens to be how AI search extracts a citation, and also just how a useful article reads.

AI SearchAccessibilityArchitectureComplianceDesignERPNextFrappeFrontendGEOGoogle Business ProfileGoogle MapsInventoryLocal SEOPharmacySEO
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5 articles. No newsletter, no popup, no “subscribe to unlock”. There is an RSS feed and that is the whole distribution strategy.

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LatestGEOAI Search

Getting cited by ChatGPT and AI Overviews: what actually changes

Generative engine optimisation shares a foundation with SEO but weights different things. Here is the concrete list of what to change on a page you want an AI to quote.

1 Aug 2026Aman Boora3 min readRead
The short answer

To be cited by AI search, write answer-first self-contained passages under explicit question headings, keep factual density high, publish an llms.txt, and verify GPTBot, ClaudeBot and PerplexityBot can actually reach your content.

Google Maps02

Why your Google Maps listing doesn't rank (and the five fields that decide it)

Almost every local business has a Google Business Profile. Very few rank. The gap is rarely the listing — it's five specific fields and one system nobody installs.

30 Jul 20263 min
Pharmacy03

Why pharmacy billing software fails: the batch-level problem

Generic billing treats a medicine as one product. A pharmacy knows the same SKU sits on the shelf in three batches, three expiry dates and sometimes three MRPs. That gap costs real money.

18 Jul 20263 min
ERPNext04

ERPNext or custom software? A decision rule that holds up

The honest version of this answer costs some vendors a bigger project. Here is the rule we apply at fit-gap stage, and the three signs a customisation has gone too far.

12 Jul 20262 min
Design05

Neumorphism without failing accessibility

Soft-UI died because it made buttons invisible and text unreadable. It doesn't have to. The fix is a rule about which layer gets to be soft.

28 Jun 20262 min
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