Agrawal Packers & Movers — Backend + SEO

Operations were running on WhatsApp and a paper register — billing, consignment tracking and job status all lived outside any system, so the office could not answer a customer question without a phone call to a driver. In parallel, the website was effectively invisible for the searches that produce relocation enquiries, which meant the business was paying for leads it should have been earning.

Two tracks in parallel. On the operations side, a MERN backend with an admin panel covering billing, consignment tracking and job status, so the office could answer a customer without calling a driver. On the growth side, a technical SEO programme: crawl and indexation fixes, page speed remediation, service and location page architecture with proper internal linking, schema markup, and content targeting the intent that actually converts for movers — route-specific and city-specific queries rather than generic head terms. Organic traffic rose 40% and the site began generating over 40 additional qualified leads a month.